Aggressive Marketing and Consumption Culture Term Paper

Aggressive Marketing and Consumption Culture - Term Paper Example This paper seeks to evaluate through analysis in which critical marketing ideas would improve education in marketing and general practice and in the end link the outcome to the idea of people being what they consume. The case will, therefore, integrate the findings of a primary research based on a combination of the same theme areas and create an analysis in the literature. Improvement of any marketing idea is based on the subject getting the knowledge, transforming the theoretical perspectives and putting it into practice (Mort, 1997, p. 20). Marketing knowledge is wide and a basic idea to the business world. Improvement of this knowledge is based on the idea of improving the knowledge of the components of marketing. It, therefore, means that the improvement of the knowledge and practice can only be done if there is a collection of all components, paradigms, and strategies that will create a positive impression on the recipient of the knowledge for improvement. The most important target, however, is the consumer (Penington, 2000, p. 321). The creation of the ideas belying real production and satisfaction of the consumer is the ultimate goal of marketing. The end consumer behavior will determine the success of the knowledge created or the failure of the same. According to Caterral, Maclaran, and Stevens (1999), the improvement can be done by a focus on the marketing paradigms which start with ways of attracting a customer to the creation of the culture of consumption in the customer. This issue is supported by Christine (2013) who highlighted five critical areas of focus to improve marketing knowledge. The areas are; relationship marketing, network, diversity, evangelism, and culture creation. The latter is always the expected and intended outcome.